The GeneralEvent will track the following parameters:
Use it to create Custom Audiences, Custom Conversions, or for Facebook Analytics.
On Facebook and Pinterest, the event will send these parameters:
On Google Analytics, the event will have the following structure:
The ClickEvent will have the following parameters on Facebook and Pinterest:
Use it to create specific Custom Audiences or Custom Conversions.
On Google Analytics the event will have the following structure:
The event will have 5 separate triggers:
On Facebook and Pinterest it will have the following parameters:
On Google Analytics it will have:
On Facebook and Pinterest the event will have the following parameters:
On Google Analytics it will have this structure:
This event will have the following parameters on Facebook and Pinterest:
On Google Analytics it will have the following structure:
On Facebook and Pinterest, the event will have the following parameters:
On Google Analytics, the event will have this structure:
This event will have the following parameters on Facebook and Pinterest:
On Google Analytics it will have the next structure:
This event will have the following parameters on Facebook and Pinterest:
All the e-commerce events are Dynamic Product Ads ready, having the two required parameters:
The following events are used for Dynamic Product Ads:
IMPORTANT: in order to run Dynamic Product ads you need a Product Catalog. You can create one using our dedicated Product Catalog Feed plugin.
Your WooCommerce events track a large number of parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.
Your Purchase event tracks a huge number of useful parameters. Use them to create super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.
In-depth e-commerce data will be sent to Google Analytics, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Analytics E-commerce reports.
All the e-commerce events will be sent to Google Ads. These events can be used for audiences. You can also configure "conversions" to track your transactions. The e-commerce events will be Dynamic Remarketing ready. You can select between the "Retail" or "Custom" vertical, according to your needs.
This will make sure that simple page refreshes or reloads won't affect your stats. Disable this option if you plan to test the event.
Value is mandatory for this event.
Your Purchase event value for your business might not be the exact value of the products or services, because you have all sorts of costs included. You can use the order total, a percent of the total, or a fixed value.
We also added a "total" parameter for this event that will always reflect the full value of each purchase.
Note: Some experts think that Facebook will better optimize your ads when conversion value is smaller, making sure that you don't overspend. It's a controversial theory, but one you can test yourself.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
To enable Checkout Behavior reports on Google Analytics, you need to configure the funnel steps. Inside your Google Analytics, go on Settings > Ecommerce Settings.
Make sure you have "Enable Ecommerce" and "Enable Enhanced Ecommerce Reporting" turned ON.
Under "Checkout labeling" create 5 funnel steps:
You can find this report under Conversions > Ecommerce > Checkout Behaviour.
For more details, visit our help page
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
All the e-commerce events are Dynamic Product Ads ready, having the two required parameters:
The following events are used for Dynamic Product Ads:
IMPORTANT: in order to run Dynamic Product ads you need a Product Catalog. You can create one using our dedicated Product Catalog Feed plugin.
Your Easy Digital Downloads events track a large number of parameters that you can use for Custom Audiences, Custom Conversions, or inside Facebook Analytics.
Your Purchase event tracks a huge number of useful parameters. Use them to create super-focus Custom Audiences or Custom Conversions, and for Facebook Analytics reports.
In-depth e-commerce data will be sent to Google Analytics, like transaction value, tax, shipping, products, and product categories. Product views, add to cart, remove from cart, checkout, and purchases are tracked automatically and you can analyze and compare the stats inside Google Analytics E-commerce reports.
All the e-commerce events will be sent to Google Ads. These events can be used for audiences. You can also configure "conversions" to track your transactions. The e-commerce events will be Dynamic Remarketing ready. You can select between the "Retail" or "Custom" vertical, according to your needs.
This will make sure that simple page refreshes or reloads won't affect your stats. Disable this option if you plan to test the event.
Value is mandatory for this event.
Your Purchase event value for your business might not be the exact value of the products or services, because you have all sorts of costs included. You can use the order total, a percent of the total, or a fixed value.
We also added a "total" parameter for this event that will always reflect the full value of each purchase.
Note: Some experts think that Facebook will better optimize your ads when conversion value is smaller, making sure that you don't overspend. It's a controversial theory, but one you can test yourself.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
Value is not mandatory for this event. If you want, you can enable and configure it to reflect the value this event has for your business.
All the e-commerce events will have the required parameters for Google Ads Dynamic Remarketing.
If you have access to Google Merchant, select the Retail vertical. In this case, the following parameters will be added:
Dynamic Remarketing will be done through Google Merchant.
If you don't have access to Google Merchant, select the Custom vertical. In this case, the following parameters will be added:
Dynamic Remarketing will be done using a Custom feed.
You can use this option to match the product ID that Google Ads Tag will use for the Dynamic Remarketing parameters. The ID should be identical to the one used by your Google Merchant or Custom feed.
Transform this event into a Google Ads conversion:
Create a conversion inside your Google Ads account, copy its label and paste it here.
If you have more than one Google Ads Tags installed, make sure you associate the conversion label to the right one.
Cross-domain measurement makes it possible for Analytics to see sessions on two related sites (such as an ecommerce site and a separate shopping cart site) as a single session.
You can create a “Conversion Goal” using the Purchase event from inside your Microsoft/Bing Adsaccount:
1. Go to Campaigns › Conversion Tracking › Conversion goals.
2. Click Create conversion goal to continue.
3. Enter a name for your goal, and choose Event. Click Next.
4. For Action, add Equals to purchase.
5. For Revenue Value select The value of this conversion action may vary (for instance, by purchase price).
6. Click Save